Sachet Bhatia
CEO and Founder
What I Would Fix First If I Took Over Growth for Any Business
A clear, experience-led perspective on the first priorities that matter when stepping into a growth role — before scaling tactics or budgets.
If I took over growth for any business tomorrow, I wouldn’t start with ads, funnels, or content.
I’d start with clarity.
The first thing I’d fix is answering one simple question:
“Why do customers choose us — really?”
Not what the website says.
Not what the pitch deck claims.
What actually drives the decision.
Until that’s clear, every marketing effort is guesswork.
The second thing I’d fix is fragmentation.
Most businesses run growth in silos:
Ads here
Content there
Sales somewhere else
Data scattered across tools
This creates noise, not momentum.
Growth improves dramatically when these pieces are treated as one system instead of separate activities.
The third thing I’d fix is measurement.
Not more dashboards — better questions.
Instead of asking:
“Which ad performed best?”
I’d ask:“Which journey converted best, and why?”
Instead of:
“Which channel brought the most leads?”
I’d ask:“Which channel brought customers we’d happily serve again?”
Only after these three things are addressed would I scale execution.
Because execution amplifies whatever foundation exists.
If the foundation is unclear, scaling makes problems louder.
If the foundation is aligned, scaling becomes easier than expected.
Growth isn’t about doing more things.
It’s about doing the right few things in the right order.
