Sachet Bhatia
CEO and Founder
The Difference Between Growth That Looks Good and Growth That Lasts
A reflection on why many businesses appear to grow on paper but struggle to sustain momentum — and what it actually takes to build growth that holds over time.
Most businesses don’t fail because they aren’t growing.
They fail because they’re growing in ways that don’t hold.
There’s a big difference between growth that looks good and growth that actually lasts.
Growth that looks good is easy to spot:
Traffic is going up
Followers are increasing
Leads are coming in
Dashboards look impressive
But underneath the surface, something feels fragile. The moment spend is paused, demand drops. The moment discounts stop, conversions fall. The moment one channel breaks, the entire system wobbles.
That’s not growth. That’s momentum borrowed from tactics.
Growth that lasts feels different.
It’s quieter. Slower at first. Less dramatic.
But over time, it compounds.
It shows up as:
Consistent inquiry quality, not just volume
Conversion rates that improve even without higher spend
Customers who understand the value before talking about the price
Teams that can predict outcomes instead of reacting to them
The key difference is where the growth is coming from.
Short-term growth is usually channel-led.
Long-term growth is system-led.
Channel-led growth asks:
“Which platform can we push harder this month?”
System-led growth asks:
“Is our brand, demand, conversion, and distribution aligned?”
Most businesses never stop to answer the second question. They keep optimising creatives, bids, funnels, and formats — hoping that better execution will solve a structural problem.
It rarely does.
Growth that lasts is built when:
The promise matches the experience
The marketing matches the business model
The demand matches the capacity
The metrics match reality
When those things align, growth becomes predictable instead of stressful.
The goal isn’t to grow fast.
The goal is to grow in a way that doesn’t collapse under its own weight.
